How to increase online store sales with the help of personalized email marketing? Consider what the essence of coupons and benefits from them, a specific example. In 2004, the management of one cinema was decided to save the most unfortunate in terms of visiting the day - Wednesday, - by making a special offer "2 tickets for the price of 1". This action is still going on. People send SMS from the mobile phone with the text "FILM", in return receive a message with a promo code that gives them the right to buy two tickets at the price of one for a session on Wednesday at the nearest cinema. The company sends out more than 300,000 promotional codes per week, which brings her an annual income of £ 15,000,000 per year.
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